What can government do for people to protect privacy and to control guidance of social media?

(On the other hand, problem of privacy needs to be fixed and needs to be payed attention for the public and government. For most frequently social media’s user, the threat will increase significantly from their previous feeling. The trust problem is the main issue between the public and social media company.
Is there any way that social media companies can provide to gain trust from the public?
What can government do for people to protect privacy and to control guidance of social media? )

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