1. What characteristics or benchmarks can be used to assess the business value of a company such as Twitter?
2. Have you used Twitter to communicate with friends or family? What are your thoughts on this service?
3. What are Twitter’s most important assets?
4. Which methods for monetising Twitter’s assets might be most successful?
5. Can Elon Musk, who recently bought Twitter, turn it around and make Twitter profitable? How?
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