What combination of promotions would you suggest to meet your stated objectives?

Assignment Details:
A Promotions Opportunity Analysis helps businesses determine a strategy to promote their products or services. The analysis helps to find opportunities for promotions.
Opportunity Analysis include the following:
Communication market analysis
Communication objectives
Communications budget
Promotional Strategy
The promotions strategies are created to improve demand and awareness about products and services. The overall promotional mix contains the following tactics:
Advertising
Personal selling
Sales promotion
Public relations
Direct Marketing
Select one of your favorite brands and create a Promotions Opportunity Analysis. Your analysis should answer the following:
What opportunities exist in the market?
What objectives do you have for your promotions (e.g., increase brand awareness, change beliefs about a brand, and encourage repeat purchases)?
What budget would you recommend for a promotions plan?
What combination of promotions would you suggest to meet your stated objectives?
This assignment requires up to 3 scholarly resources and you may use the course readings and learning materials as scholarly resources. You can also find them in the CTU Library. Here is a CTU Library Orientation Guide that can assist you to with using the CTU Library.
Assignment Template
Click here to access the template for this assignment.
Individual Project Rubric
The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.

Expectation Points Possible Points Earned Comments
Provides market opportunities
30
Describes communication plan objectives
30
Develops budget
25
Creates promotions plan
30
Professional Language: Assignment contains accurate grammar, spelling, and/or punctuation with few or no errors. (APA formatting is required or style specified in assignment).
10
Total Points
125
Total Points Earned

Last Completed Projects