What constitutes a “powerful brand?”

-What is brand strategy? How can Lego successfully develop its brand?
-What is rebranding? How did Lego brand itself to win over the target market?
-What is brand equity? How did Lego’s brand building efforts increase its brand equity?
-What constitutes a “powerful brand?” What does Lego need to do to achieve “powerful brand” status?
-How can Lego cope with the challenges of the “digital world?”

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