What could Social network member data be?

Do research” Google on the Web to identify examples of
a social network (Facebook, Twitter, Instagram, etc. – your choice) allowing a
large national retailer (Walmart, Target, Amazon, and so on – your choice) to
mine its data to learn more about the social network members and to develop
targeted direct mailings and emails promoting its products.

What are the pros and cons of sharing such data?
How do social network members feel when they learn that
their data is being shared?
In your opinion, under what conditions is this a legitimate
use of social network member data?

What could Social network member data be? Social network
member data can be – tracking interactions “likes”, views, searches,
fields in your profile – interests. What type of activity you are doing at a
certain time of day. Any plugins or apps you’ve allowed to connect to your social media account. Basically anything you
have clicked on or entered text in to.

What I’ll be looking for in your response:

✅What are the pros and cons of
sharing this data for each party involved 1) Social Network 2) Retailer 3)
Social Network Members
✅How do social network members
feel when they learn about the data being shared?

✅Do you believe there are
instances where we don’t know our data is being shared?
✅When is it okay or justifiable
reason for sharing social network member data?

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