What determines success in the restaurant industry in your own town?

What determines success in the restaurant industry in your own town?
To carry this out, you decide it is worthwhile to collect the knowledge, opinions, and beliefs of current and aspiring customers. Your assignment is to develop a qualitative research report based on reviews of different restaurants you can find in your town. Write a brief memo on your methodology, analyze data, and provide conclusions.
Tips:
1. Pick 3-4 restaurants (or Café) in your own town that each has at least 40 written google reviews. It is better to not only include restaurants that have a very high or low overall review. Include a combination of restaurants in your sample.
2. Randomly pick minimum 25 written reviews from each restaurant and analyze the data. If you need more data, you may search for other social media outlets such as Facebook, Twitter, etc.
3. Follow the steps required to analyze the acquired qualitative data. Make sure you come up with a code sheet, maybe a word cloud, tabulation, co-mentions, etc.
4. While it is not required to look at other sources, but to familiarize yourself with the restaurants, you may want to take a look at their Facebook page, their website, etc., if needed.
5. Write a qualitative research report. Your report must be between 2-3 pages (double space, font 12, excluding appendix, cover page, code sheet, etc.). There is no page limit for the appendices, however, make sure you only include the appendix when it is necessary. Submit your word or pdf report on Brightspace before or by the due date.
6. Chapter 9 has some useful exhibits to have an idea on how to conduct your research. For instance, exhibit 9.2 has a sample code sheet, ex. 9.3 provides a sample coding process, ex. 9.3 and 9.4 have some tabulation tables, and Appendix A (page 255) has a sample written report.
7. It is expected to have an insightful report at the end. Try to avoid general conclusions such as “improve quality” or “make sure prices are competitive”. These recommendations are more like a common sense, they really don’t require research. Your report has to be practical with real insight for the restaurant owners on how to run their business. Again, consider your research question when preparing your report.

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