What did you already know about Web Analytics?

You are required to write a two-page informal report on the learning experience in pdf format.
Respond to questions and issues such as:
– What did you already know about Web Analytics?
– What was new for you?
– What do you think about the power/potential of the tool?
– How vital are website user statistics?
– What are marketing applications/implications for Google Analytics?
– Privacy and ethical concerns?

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