Charcoal Games, the owner of the Flood-It! App, has just hired you to analyze their analytics data. Their management team has explained that their primary objective is to understand the differences between monetized users and non-monetized users. They would also like to better understand at what point users are churning from the app (levels that are too challenging, too many ads, too many levels, etc.). Finally, management has also explained that they are not interested in improving the aesthetics of the app (for example, do not recommend giving the app a facelift).
Note: Charcoal Games is NOT the actual owner of the Flood-It! App. We are using the data from Google Analytics to represent a similar game developed by this company.
Data
Available on Google Analytics.
Recommended Date Range: May 1, 2021 – April 20, 2022
Analysis Questions
1. What dimensions/metrics should Charcoal Games prioritize for their goals? Additionally, develop a custom dashboard and provide a walkthrough as to why each metric is important and how to use it. (Important & must)
2. Are there any general places in the user journey that lead to an abnormal amount of users leaving the app? If so, where are they and why do you feel this is the case?
3. Analyze the monetization of Flood-It. What are the key streams of revenue, and how do you feel Flood-It should optimize for monetization without greatly disturbing the user experience.
4. Offer any other recommendations you may have from your analysis. In other words, was there anything weird that you would like to report to management?
5. Propose 5 keywords should they bid on for SEO, including their reach, a proposed bid price, and key competitors for these keywords. Note that their goal is to have a search volume of ten million and click volume of one million within their target audience. Explain as to whether or not you feel these are feasible goals.
Dashboard Tips
Use the Explore tab in Google Analytics to develop your dashboard. Note that this tool will not allow you to customize its date range (this would defeat the purpose of a dashboard). Instead, use your prioritized dimensions/metrics to develop your dashboard so that Charcoal Games can monitor their goals going forward.
Deliverables
Make sure to include the following (in this order):
An introduction to the Flood-It! app
The top three insights from your analysis
Answers to the questions listed above including a screenshot of your dashboard
A well-written conclusion
A bibliography including at least three external sources related to your insights
Hints
Google Keyword Planner can be used to determine search volumes.
Spyfu can be very useful understanding the click volume for keywords.
Last Completed Projects
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