What do you see as the company’s core competencies, resources, capabilities, and activities?

Using the same organization that you are using for the course assignments, answer the following:
What do you see as the company’s core competencies, resources, capabilities, and activities?
What are the things that set the company apart from its competition?
Are there any internal weaknesses that should concern the organization?
What role does the effectiveness of leadership play in supporting resources, capabilities, and strengths assuring its competitive advantage?
What opportunities do you see to exploit the key capabilities of your organization?
The organization I am using is Amazon
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The following resources will help you complete this discussion and may be useful in completing your second assignment:
In Strategic Management, read:
Chapter 4, “Internal Analysis.”
“The VRIO Framework,” page 128.
The following resources are somewhat old, but the information is still relevant, and the authors are considered to be leading authorities on the topic:
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99.
Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79–91.
Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource-based view. Strategic Management Journal, 14(3), 179–191.

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