What has been your experience with observation as a data collection instrument?

An effective way to learn about human behavior is through observation. It is one of the oldest methods of data collection. What aha moments about observation did you have while watching the Module 3 video presentation, Ethnography: Ellen Isaacs at TedX Broadway?

What has been your experience with observation as a data collection instrument?
Provide at least one example from your professional experience.
Will observation play a role in your concept paper? Why or why not?

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