It will consist of two essay questions: 1) Describe in detail all you know about the personal selling process. 2) Describe in detail all you know about how you can effectively interface with a customer and what that process is like.
Material:
· Recognize the importance of client experience and quality in the design of service operations.
· Understand why organizations need to develop customer loyalty through service value creation.
· Recognize the need for continuous process improvement and innovation in the current global, highly competitive environment.
· Realize the emphasis that needs to be placed on the talent acquisition, talent development and performance management in a service organization.
· Understand why a high level of collaboration and integration is necessary between the service organization, and sales, implementation, manufacturing, product development, marketing, and strategy.
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