This week you will explore the fascinating world of
descriptive statistics. You may have noticed how often you are presented with
statistics in the media and in everyday conversations as a way to add
credibility and validity to statements. It is common for people to make
statements beginning with the phrase “Statistics show that…”
Respond to the following questions
What information is necessary to test the validity and
reliability of that statement? Where can you find this information?
List several follow-up questions about the statistics that
you might ask that person in order to obtain the data needed to make a decision
about the credibility and validity of that statement.
Note that this discussion should focus on obtaining data to
verify a statistical claim.
http://www.journalofadvertisingresearch.com/
is a good resource for finding research to back up your response.
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