What is the company’s market penetration strategy (intensive, selective, etc.), and how do the channels being used reflect that strategy?

Distribution and E-Marketing Ethics in the Marketing Mix
Watch this week’s video: Selecting Distribution Channels (Links to an external site.)
Using a product that you regularly purchase as the example (any good or service that is not the same as your Course Project or the examples used for your Weeks 1 or 3 Video Analyses), provide analysis for the following.
What is the company’s market penetration strategy (intensive, selective, etc.), and how do the channels being used reflect that strategy?
Do the channels being used reflect a push or pull distribution strategy?
Which of the channels being used do you believe are most profitable, given their relative costs? Which of the channels being used do you believe are not as profitable as others but are still necessary to maintain market coverage?
How much control does the company need over its channels (0-level, 1-level, 2-level, 3-level, multichannel, etc.)? How is this need for control reflected in the channels being used?
PLEASE DEMONSTRATE YOUR ABILITY TO THINK INDEPENDENTLY AND CRITICALLY!
Please follow APA seventh edition guidelines and submit your assignment as a Microsoft Word document.

Last Completed Projects