The Grad School Student Assignment will consist of one 8-page paper (double space, 12 point font, Times New Roman) that reverse-engineers a marketing campaign from two competitor brands. The paper should leverage the course concepts to address the following prompts:
Please describe the campaigns.
Who is the brand targeting with the campaign? Please explain for each campaign.
What is the positioning of the brand or branded product in the campaign? Please explain for each.
How would you describe the 4Ps of the campaigns?
Where were the campaigns the strongest? Please explain for each.
Were the campaigns a success? Why so?
The brands I have selected are Bounty vs Brawny
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