What is the purpose of its creation and competitive advantage?

RESEARCH PROJECT – Impossible foods
In 2021, CNBC published a list of 50 most innovative
start-up companies. Select any
of these seven entrepreneurial companies to write a research paper: IMPOSSIBLE FOODS
The paper
should be 10 -12 pages in length (excluding cover page, table of contents, and
references), type-written and double-spaced. Note that the executive summary
page, which summarizes key issues and ideas presented in the paper, should be single-spaced.
Follow the following guidelines in writing the paper:
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Cover page (company name, your name,
university and college name, semester/year, course name/number/section, and
instructor name).
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Table of contents (Show page number for
each section of the paper).
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Executive summary. This full page is page
number 1for your research paper.
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The company. In this section, discuss the
company history, nature of its business (i.e., the kind of goods or services
offered), and its delivery method to customers (e.g., online, physical outlets,
intermediaries). The company’s target customers (e.g., children, ladies,
investors) and target market (e.g., local, national, international). Provide
data about market size in terms of customers. Strategic assets of the company (e.g.,
patents, unique technology, leadership, other core and distinctive
competencies). What is the purpose of its creation and competitive advantage?
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Analysis. Analyze the company financial
information (if available) with tables and graphs showing profit/loss
statements and balance sheet for most recent year.
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Company creativity: How creative is the
company’s business model (e.g., introduction of new or improved goods/services,
the company’s ability to become profitable in the future). Explain in detail.
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Competitors. Discuss at least two major
competitors of the company that you have selected. The discussion should be
focused on products, target markets, company size in terms of assets/employees,
and other relevant factors. Is the company competitively sound in your
judgement?
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Company future prospects: What is the
future prospect of the company? Explain. If the company becomes a public
enterprise (if it’s not already so), would you buy its stocks? Explain.
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Vision, mission, goals, objectives. On
the basis of your research, develop your own vision and mission
statements for the company. Also, develop two goals, and two objectives for
each goal.
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SWOT analysis. Develop the SWOT table.
The table should contain at least five factors (variables) for each component of
the analysis (i.e., S, W, O, and T).
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Strategy statement: On the basis of the
SWOT analysis, write down a strategy statement for the company (see McDonald’s
strategy statement in the lecture notes posted on the course Blackboard).
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Recommendation.
List three key recommendations for the company in strategic areas such as
diversification, integration, or other initiatives.
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This is
an individual (and not group) research project. You need to search the company
reports, trade Journals, academic publications, books, and other published materials.
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Begin your research early in the semester. This
is a major undertaken.
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You must use at least ten references.
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Follow the American Psychological Association
(APA) writing style (manual) for citing the references. Keep in mind that the
author’s name, title of the publication, date of publishing, and the
publication name are all required.

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