The developments in communication technology have multiplied the channels available for communicating the marketing message, from the traditional billboard to the mobile phone. The consumer is bombarded with marketing messages and pays attention to only a few.
For the target market in the previous assignment analyze at least three types of media outlets – Facebook, TV, and Traditional Billboard. Address the following:
Which media outlets are most accessed by the small business owners or managers? What information do they access through these outlets? What mass media options are likely to reach small business owners and managers? Are there any targeted media environments that would reach these groups as well?
Which media outlets do they use for information to support business decisions?
Which media outlet is most suited for marketing messages about the Internet and telephone services? Ex. AT&T, Verizon, TMobile, etc.
PLEASE READ CAREFULLY ALL QUESTIONS AND ANSWER ALL OF THE QUESTIONS
https://www.marketingevolution.com/marketing-essentials/media-planning YOU CAN USE THAT LINK FOR ONE OF THE SOURCES
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