What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

CASE ANALYSIS
Rewrite/revise the attached paper prepared as response to the following:
“The solution must fit the case and must be vigorously supported. The problem statement, analysis, selected solution, and especially the justification of the selected solution, are all critical elements in the case method (see case study format to be used). There are no short cuts to case presentations but a formalized methodology that enables the case presenter the optimal way to solve the case problem.
In addition to the case analysis be sure to answer ALL of the questions given for the case. Your responses must be complete. Please double-space, use 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited or quoted by the text authors. You should be doing this often in your responses.
Review and submit the Donatos: Finding the New Pizza case study. The written case (see attached) and a video for this case can can be found on the publisher’s website: www.mhhe.com/cooper12e (Links to an external site.). You may also want to visit the company website on www.donatos.com (Links to an external site.) for further information on the company.
Answer the following questions supporting your position with at least 4 outside sources cited and referenced appropriately according to APA guidelines:
1. Map the research design used by Donato’s for new product development.
2. Evaluate the Wassup meeting as an exploratory methodology to help define the research question.
3. Evaluate the test market Donatos used. What were its advantaged and disadvantages?
4. What measurement scales would you have used on the survey that was part of the in-restaurant
product tests?

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