Course Objectives:
Analyze marketing decision support systems and their impact upon marketing management systems
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle
Assess situations that present potential legal and ethical issues and develop solutions for those issues
Assess the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies
Assess the major influences in current consumer and organizational buying decisions
Construct a strategic marketing plan
Evaluate business situations using critical thinking skills
Evaluate the opportunities provided by technology for businesses
Interpret the challenges a company faces in developing new products in today’s global economy
Would like to select ECommerce Paltform to approve upon
2–3 strong paragraphs- APA guidelines for in-text citations and references apply.
1. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.
2. Societal marketing is on the rise, as more companies consider the value proposition of their image beyond just the features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society. Select a company that exemplifies giving back to the communities in which it operates. Visit its corporate Web site to find out as much as possible about its contributions to society.
3. Choose a product which you would like to improve upon; determine its current position in the life cycle. Find current two industry leaders related to this product and share each mission statement available from each of their websites.
Section Two – 2–3 strong paragraphs- APA guidelines for in-text citations and references apply.
1. What questions do you have about the overarching Unit 5 assignment? Although not due until the end of the class, it is important that you begin planning for this project early in the course. What are your initial thoughts about how you will approach this assignment? Explain.
2. Using the product you chose in Unit 1 discussion board, List two features of the product and assess how they transform into benefits for you; determine consumer behavior towards your product as compared to their current behavior towards your competitor’s product. Discuss how the product fits your lifestyle or psychographic.
3. Based on Maslow’s Hierarchy of Needs, what level of need will your ‘improved’ product meet? Explain.
4. Draft a mission statement for your product and set three (3) specific applicable marketing goals which you would like to meet in your marketing strategy.
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