What role does audience segmentation and pre-testing play in health communication? Why is this important with the concepts of literacy and numeracy? Provide an example for each concept, and how you would assess the reading level of your communication campaign.

1-What role does audience segmentation and pre-testing play in health communication? Why is this important with the concepts of literacy and numeracy? Provide an example for each concept, and how you would assess the reading level of your communication campaign.

2-Finally, what are three things you would do to communicate to the general public, and how does that differ from how you would communicate to the News Media? Please provide an example.
Please edit the responses and include reputable sources.
Due 1/10 by 11:59 pm. Late posts are not accepted.

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