Please read the attached PDF and answer the following questions in no more than 1.5 pages in the form of a written report. The questions are:
What is unique about the cannabis market?
What is Canopy’s role in the cannabis market?
What should Canopy’s core messaging be as it prepares to market recreational cannabis?
How should Canopy establish a retail footprint?
In order to successfully complete this assignment, your report should:
Succinctly define the situation (no more than 15-20% of the paper).
Enumerate the options to be considered.
Weigh each option’s positives and negatives.
Declare your decision.
Provide support for your decision.
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