What some have labeled the most racist ad ever made, a 2016 commercial for the Chinese company Qiaobi’s laundry detergent shows an Asian woman who shoves a detergent pod into a black man’s mouth and puts him in a washing machine, from which he emerges as a light-skinned Asian.

Consumer Behavior Challenge Please use the writing rubric for your
response for each question with no less than 250 words

13-19. Several major advertisers including Corona
beer have come under fire recently for showing allegedly racist ads that favor
white people over black people. In a Facebook ad for Dove body wash, a black
woman removes her brown shirt and the ad then reveals a white woman in a light
shirt (Dove later apologized). This is not a new problem: A soap ad that ran in
the early 1900s featured a white child asking a black child, “Why doesn’t your
mamma wash you with Fairy soap?” In 2017 the skincare company Nivea ran a deodorant
ad that read, “White is purity.” White supremacists on the internet loved it In
what some have labeled the most racist ad ever made, a 2016 commercial for the
Chinese company Qiaobi’s laundry detergent shows an Asian woman who shoves a
detergent pod into a black man’s mouth and puts him in a washing machine, from
which he emerges as a light-skinned Asian. While you would think these ads are
screened for such insulting content, apparently many still make it through.
Should advertisements be more thoroughly screened, or are people just
overreacting to these attempts at humor? How might the system be changed to
avoid these blunders?

13-20. Geodemographic techniques assume that people
who live in the same neighborhood have other things in common as well. Why do
they make this assumption, and how accurate is it?

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