1. What is Uber its generic strategy? What do you think Uber’s long term goal is? What is its generic strategy?
2. PEST Analysis is used to assess the external environment for a company–with P standing for Political environment, E for Economy, its risks and opportunities for Uber. S stands for social and T for technology.
3. How has the Political environment helped and hurt Uber as it has expanded within the US and overseas? Cite an example where political forces helped and another where it has challenged Uber’s expansion.
4. Using the Five Forces Model definition, how would you assess the likelihood of threats from new entrants? What markets have been most vulnerable to new entrants? Name 2 and discuss why Uber may not dominate those markets.
5. Uber’s losses have widened as it has grown to a peak of -$8.6 billion in 2019 and -$6.8 billion in 2020. Uber’s CEO wants your recommendation as to how Uber might trim its expenses or increase its revenues to reduce is large losses. What specific programs and expense items would you recommend be cut? What programs deserve to be supported with the same or more money? And why are those your recommendations?
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