In Chapter 3 – The Role of the Revenue Manager and Chapter 4 – The Revenue Manager’s Approach, we begin to learn about this fairly new concept of revenue management. In addition, we investigate the important role a revenue manager places in the ultimate success of a hospitality and tourism organization.
For this discussion assignment, I would like you to blend your knowledge of this week’s reading with human resources. After selecting a sector of the hospitality and tourism industry (e.g. transportation, food and beverage, accommodations, attractions or assembly and event management), I would you to create a job description for a revenue manager.
For this discussion, I would like you to address the following:
What is the goal of the revenue manager?
Make sure you include the organizational positioning (i.e. Who will the revenue manager report to? Will the revenue manager have any subordinates?
How important will communication with other departments be for the success of this position?
What type of skills are needed for this position?
What type of experience is needed for this position? How many years?
What (if any) education is needed for this position?
To receive full credit for your reply, you must do the following:
Submit a word document file (Pages from Apple and Microsoft Works will not be accepted);
Your reply must be at least 300-400 words (3/4-1 page);
2.n Chapter 6 – Revenue Management in China’s Lodging Sector: Practices and Challenges and Chapter 12 – Revenue Management in Hotels and Airlines: A Critique, we learn the importance of maximizing rooms revenue (i.e. obtaining the most money for a hotel room). After viewing the video titled, The Future of Hotel Revenue Management, we learn from Dr. Kimes that revenue maximization needs to be generated from other “streams” (Cornell, 2010).
For this discussion assignment, I would like you to utilize this week’s readings, video and outside sources to discuss what current and future revenue streams hotels should focus on to ensure revenue maximization for the entire hotel.
For this discussion, I would like you to address the following:
What “streams” or departments do hotels generally apply revenue management?
What “streams” or departments could hotels focus more energy on developing additional revenue? o receive full credit for your reply, you must do the following:
Submit a word document file (Pages from Apple and Microsoft Works will not be accepted);
Your reply must be 300-400 words (3/4-1 page);
3The videos titled, American Airlines Pricing and Example of Pricing an Airline Ticket, further discuss the complex approaches to pricing tickets on flights. With a strong understanding of concepts from chapter 1 – Revenue Management for Hospitality and Tourism (i.e. fixed capacity, fluctuating demand, perishable product, capability to sell product in advance and possibility of price segmentation), American Airline executive and Dr. Bill Brunger discuss how airlines can offer an array of prices for people on the same flight – for the exact same services.
Figure 1: Seating capacity on Flight Delta 791, Airbus A320 – 100/200
Figure 2: Seating chart on Flight Delta 791, Airbus A320 – 100/200
The Assignment:
For this assignment, I would like you to address the following:
Utilize Figure 1: Seating capacity on Flight Delta 791, Airbus A320 – 100/200 and Figure 2: Seating chart on Flight Delta 791, Airbus A320 – 100/200 and the concept of differential pricing (from Chapter 2 – The Components of Revenue Management) to create quota restrictions for flight 791’s 150 seats.
In addition, discuss your justification for these prices for the flight above from Minneapolis-St.Paul International (MSP) to Duluth International (DLH) on 7/3.
To receive full credit for your reply, you must do the following:
Submit a word document file (Pages from Apple and Microsoft Works will not be accepted);
Your reply must be at least 300-400 words (3/4-1 page);
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