What trade-offs are necessary for M&S marketers to consider when deciding whether to standardize or localize its global advertising and communication strategy?

Which is the better method for M&S to pursue in China — cost-based marketing or market-based pricing? What are the advantages and disadvantages of each method? Suggested word count 350
What trade-offs are necessary for M&S marketers to consider when deciding whether to standardize or localize its global advertising and communication strategy?

Last Completed Projects