Read the following articles regarding Starbucks’ push to incorporate mobile integration and digital innovations. Then consider the follow up questions below.
Starbucks Aims for More Mobile Orders
Starbucks closes online store to focus on in-person experience
Starbucks’ mobile order push meets resistance from ritual seekers
Starbucks is a tech company: Why the coffee giant is investing heavily in digital innovation
Write a three-page (minimum) paper that addresses the following:
What is Starbucks’ business strategy?
How has technology helped Starbucks compete?
What challenges do they face going forward?
What upcoming technologies should Starbucks integrate into their business?
Criteria
No more than 15% of your paper should be from direct quotes.
This is expected to be 3 to 4 pages (excluding any Title Page and Reference Page). Ensure the paper is typed, double-spaced, and enumerated on the top right corner in the margin with 1″ margins on all sides. Please use Times New Roman, 12-point font.
All sources must be cited in APA format within the reference page and in-text citations.
The current edition of the APA is the guiding manual for form and style for this project. Each student is expected to find relevant, recent, and credible research. Under no circumstances will references from dictionaries or encyclopedias be accepted as references, including online sources such as Wikipedia.
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