Consider your most recent purchase that cost over $100. List the product or service, and write in your post a recollection of your entire buying decision according to the process described in this week’s readings, from problem recognition to post-purchase behavior. What were the primary factors that influenced you at each stage? Be very specific.
Your responses should be unique, and will be rated based on the depth of analysis of the subject matter and the relevance to the discussion topic. The response should contain critical commentary supported by facts found in the text or supplementary materials (be prepared to cite your sources).
• The book for the class is Strategic Marketing Management by Syed H.Akhter and Barney Pacheo
• This discussion is on Chapter 3
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