Textbook reading is assigned throughout the semester to support BUS 102 projects. Details and business communication nuances in the chapters will enhance your ability to prepare and deliver high quality project work. Students who take the time to complete thorough reading and associated homework develop business communication skills more quickly and ultimately tend to achieve higher academic success in BUS 102.
Instructions:
Prepare a one to two page document responding to the following prompts for each chapter assigned to read in the BUS 102 textbook. Short paragraphs are acceptable. For homework credit, responses should demonstrate your understanding and thoughtful reflection of the reading. This file should be uploaded to Canvas by the due date.
Chapter 3: Rhetoric in Business Communication
Provide a clear definition of AUDIENCE, PURPOSE and CONTEXT in business. What is your opinion of the ‘most important’ one and why?
Which of the rhetorical appeals (ethos, logos, pathos) is best aligned with your current style of business communication? Which appeal is more challenging and one you need to work to develop this semester?
Explain the general ‘format’ of a business memo. Does this form of writing take more or less time than a traditional email? Why?
Chapter 4: Delivering Oral Communications
Explain the considerations of effective ‘vocal’ delivery.
How will you avoid sounded rehearsed and scripted?
Why is ‘breathing’ so important in oral delivery?
Last Completed Projects
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