Which beauty salon industry factors did DryBar eliminate to position itself away from the competition as a Blue Ocean company?

Need detailed answers for the questions together in 500 words for EACH case study.
For case study 1 (Drybar)
Using the supplemental reading in partnership with the Drybar (A) and (B) cases, please answer the following questions to describe how Drybar established itself as a Blue Ocean company. 500-1,000 words.
1) Which beauty salon industry factors did DryBar eliminate to position itself away from the competition as a Blue Ocean company?
2) Which beauty salon industry factors did DryBar reduce well below the industry standard to position itself away from the competition as a Blue Ocean company?
3) Which beauty salon industry factors did DryBar raise well above the industry standard to position itself away from the competition as a Blue Ocean company?
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4) Which beauty salon industry factors did DryBar create to position itself away from the competition as a Blue Ocean Company?

For case study 2 (Peloton Case)
Please answer the following questions in 500-1,000 words.
1) Discuss one-way Peloton strategically positioned itself as a Blue Ocean company?
2) Peloton had many spokespeople, ranging from CEO Foley to avid customers who lauded the community they joined. Peloton instructors had public profiles and social media activity. Which was most valuable to the company and why? Which platforms were most valuable?
3) Using an example from Peloton’s social media pages, instructor pages, profiles, or groups, please explain how Peloton uses brand storytelling?
4) Is Peloton a fitness company or a media company? Why?

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