Nokia is a communications and
information technology company included in the Fortune Global 500
ranking and has a rich heritage that can be traced back to the 19th
century. During the 1990’s Nokia became the world’s leading mobile
phone manufacturer, but the company did not anticipate the significant
change that smartphones would bring to the market at the turn of the
century. When smartphones rose to popularity Nokia’s market share was
significantly reduced and the company entered into a crisis. Stephen
Elop was appointed CEO of Nokia in 2010 and after a diagnosis of the
company he addressed all the employees with an internal memo know as
“Burning Platform.”
Read the article:
http://www.businessinsider.com/stephen-elops-burning-platform-memo-2013-9
Which elements related with James’ Operations Management definition do you identify within the “Burning Platform” memorandum?
Which of the five steps within Hill’s framework for Operations Strategy formulation do you recognize?
What internal and external factors do you observe?
Comment
on the CEO’s use of violent imagery and language (burning platform,
death, war) as a motivational tool. What are the pros and cons? Do you
feel motivated? Can this approach backfire?
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