Which of the Value Proposition elements listed on pp. 23-25 (Business Model Generation) does your organization use to contribute to customer value creation?

1st Forum Question:
Please post before the next class in 200 – 250 words for full credit.
Which of the Value Proposition elements listed on pp. 23-25 (Business Model Generation) does your organization use to contribute to customer value creation? Choose one only. You can use any organization/company you like. Make sure you defend your choice. *NOTE: It has come to my attention that the book page numbers and the online version may not line up. Please make sure you match this question to Value Propositions.
Newness New set of needs that a customer didnt previously perceive.
Performance Improvement on a performance.
Customization Taking products and customizing them to meet a need.
Getting the Job Done Helping a customer do their job.
Design Attraction to a product important. Product stands out above the rest.
Brand/status Value in a using name brand.
Price Similar value product at lower price. (for price sensitive customers).
Cost Reduction Helping customers reduce costs by design. eg: inventory software or sales charts.
Risk Reduction Reducing a buying risk eg: used car warranty.
Accessibility Allowing products that were previously inaccessible to customers.
Convenience/usability Making products or services easier to use.

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