Read company case #15 (“7-Eleven: Adapting to the World’s Many Cultures”), in Appendix 1 of your assigned textbook (Armstrong & Kotler, 13th edition, 2016).
For this assignment, answer all the questions that accompany the case study. Be detailed and use relevant marketing terminology.
Questions that accompany case study to be answered in essay
1. Of the 5 global product and communications strategies, which best describes 7 elevens approach?
2. On a scale of one to five , to what degree does 7 elven adapt its offering in each global market? Support your answer.
3. Which strategy does 7 eleven employ for entering a new market? How does the company benefit from this approach?
General instructions
Your assignment should be 400 – 600 words in length. Use the word count function in MS Word to check your word count.
Use 1-inch margins on all sides. Double-space your document.
Do not include a title-page. Include your name, the title of your assignment, and the date on top of the document.
Submit the assignment via Canvas (using the appropriate assignment link).
Please note that your assignment is subject to plagiarism
I have attached the reading below to be used
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