A group of investors has purchased from an inventor the U.S. rights to sell a patented, innovative mousetrap. The group has hired Martha House to manage the company that includes assuming responsibility for sales and marketing.
Despite the innovativeness of the mousetrap and its success at gaining public attention, sales are disappointingly slow. Martha finds herself wondering why the world is not beating a path to her door, as Ralph Waldo Emerson would have predicted.
1. Martha and the investors in Trap-Ease seem to face a “once-in-a-lifetime opportunity.” What information do they need to evaluate this opportunity? What do you think the investor group would write as its “mission statement?”
2. Who is Trap-Ease’s target market? Are there other possible market segments that the firm could target?
3. How should the product be positioned relative to the selected target market? Are there other ways to position the product?
4. What marketing mix should Trap-Ease establish?
5. Who is Trap-Ease’s competition?
Due Date
Aug 8, 2021 11:55 PM
Hide Rubrics
Rubric Name: MKTG Writing Assignment Rubric
Print Rubric
This table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.Criteria
Exemplary
Accomplished
Developing
Beginning
Did not attempt
Criterion Score
Assignment Content
65 points
Exceeds expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis.
55.25 points
Meets expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis.
48.75 points
Does not meet expected level of explanation and discussion on the assignment . No more than one areas of analysis need improvement and/or additional development.
42.25 points
Does not meet expected level of explanation and discussion on the assignment . Multiple areas of analysis need improvement and/or additional development. One or more areas were not addressed.
0 points
Does not meet expected level of explanation and discussion on the assignment. Significant areas of analysis need improvement and/or additional development. Assignment not submitted.
Score of Assignment Content,/ 65Criterion score has been overridden
Assignment Content
10 points
Student demonstrates proficient command of the subject matter in the assignment. Assignment shows an impressive level of depth of student’s ability to relate course content in examples given.
8.5 points
Student exhibits above average usage of subject matter in assignment. Student provides above average ability in relating course content in examples given. Details and facts presented provide an adequate presentation of student’s current level of subject matter knowledge.
7.5 points
The assignment reveals that the student has a general, fundamental understanding of the course material. Whereas, there are areas of some concerning in the linkages provided between facts and supporting statements. Student generally explains concepts, but only meets the minimum requirements in this area.
6.5 points
Student tries to explain some concepts, but overlooks critical details. Assignment appears vague or incomplete in various segments. Student presents concepts in isolation, and does not perceive to have a logical sequencing of ideas.
0 points
Explanation of concepts not provided and/or only surface level understanding is present .
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|