Cultural sensitivity is critical in competing in markets both nationally or internationally. We have all seen
either print or media advertisements that have been culturally offensive?
Post one such ad i(or describe it in detail).
Discuss why you found the ad culturally offensive. 3 points (200 words minimum)
Why do you think that companies are sometimes slow to realize that their ads will offend
people? Explain 1 point (75 words minimum)
Which of the four elements of the diamond model do you believe has the strongest influence on a hospitality organization’s fate when competing in international markets? Defend you choice. 1 point (75 words minimum)
Identify an examples (not used in the book) of hospitality companies using each of the three international strategies
discussed in this chapter. Describe in specific terms why each fits that strategy.
Note: You can identify one hospitality company that uses each of the three OR identify 3 different hospitality companies that would each represent a different international strategy. 3 points (200 words minimum)
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