Why has Basecamp been successful? Asses this venture’s go to market approach, including product, value proposition, pricing and marketing methods.
Basecamp was purchased thought a web interface in a purely inbound model without and sales outreach. What has allowed Basecamp to do this?
Evaluate the process and purpose of price testing at Basecamp at the stage of the venture. Should Lorang have conducted different tests, or in a different manner?
Evaluate the results of the tests that Basecamp did conduct. In particular, what is your interpretation of “customers and comparable” and Fried’s Comments about pricing?
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