According to the title of Sustain Your Style, “The fast fashion industry is the second-largest polluter in the world”. Along with the development of society, people’s demand for clothes is increasing. If in the past we only needed clothes to wear, today we all want to wear the most beautiful, gorgeous, and trending clothes. Therefore, the fashion industry is increasingly progressive, growing to meet the needs of people’s appearance. However, not everyone has enough money to pay for expensive designer brands like Chanel or Gucci, they can only afford trendy but not too expensive clothes. That is the reason for the birth of fast fashion, meeting the needs of following the trends of customers at an extremely cheap price. Fast fashion became popular as a result of lower-cost, faster production and shipping processes, an increase in customers’ demand for the most up-to-date fashions, and a rise in consumer spending power, especially among young people, to gratify these instant-gratification wants. They imitate the new products in the collections of the major fashion houses with each season. Therefore, these fashion brands quickly introduce new products to the market according to each season to catch up with trends. However, this can also be considered an act of stealing design ideas, a very taboo thing in this field of clothing design. Not only that, the introduction of too many new products in a few weeks causes serious effects on climate pollution.
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