Write a detailed summary of what you learned about the organization from social media websites.

PART 2: Listening/Monitoring Research & Report
This part of the project provides an opportunity to learn and see how consumers respond to the organization’s products/brands through social media content. Like in Part 1, you will monitor social media content on various social media channels. In Part 2, you will attempt to gauge and report what main messages are being transmitted by customers and other social media users about the organization you selected for Part 1.

Monitor Social Media Channels: Monitor three to five social media channel conversations about the organization you selected for Part 1.
Identify key search terms for your organization. This should include the name of the organization as well as other search terms such as product names, issues, personnel, etc.
Monitor customer conversations about your organization. Note: Your goal is to find 10 pieces of information across multiple social media about your organization. DO NOT use social media channels, profiles, or boards that are sponsored by the organization. Use the following social media channels:
Twitter
Flickr
Blogs (conduct search using key word searches)
Web (search for web sites about your organization)
Facebook (created by fans or critics of your organization)
Instagram (created by fans or critics of your organization)
Others (not sponsored by the organization)

Part 2: Written Report: For Part 2 of your team’s written assignment (Due Week 6, Day 7), you must write an analytical report of the conversations. The report should include the following sections:
Introduction: Include a short introduction of Part 2 of the project and a short statement of purpose that describes the need to monitor the social media conversations of your organization.
Methodology: Describe how you conducted the research. Include the social media websites visited, search words used, how you located them (search terms), the timeframe in which you monitored the conversations, how you determined source credibility, etc.
Results Table & Conclusions:
Create a table for your data. In the table include:
Source (social media) that you analyzed
Source credibility
Date/time
Comments about the posts/summary about the posts
Write a detailed summary of what you learned about the organization from social media websites. In other words, what messages are the customers directing at the organization? What are the customers saying about the organization? Provide postings/parts of conversations and other evidence to support your report.
Briefly summarize and interpret the result (e.g. what are they saying about the organization, what are the implications for the organization).
Important Note: For each of the questions above, select and include posts/content/quotes to illustrate and support your assertions. Part 1 must have a minimum of 6 references to support your points. This should not be difficult given the number of social media channels selected.

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