Write a five-page paper (1,250 words) explaining an e-commerce business. This business may not be Amazon.
I. What is the business and why did you pick it.
II. What is the e-commerce strategy (what are the competitive advantages).
III. How does the company market itself? What tools do they use?
IV. Who are their competitors? Is Amazon a competitor (why or why not)?
V. Provide a conclusion assessing the companies likelihood of success. Include sales figures where relevant.
Include a bibliography page with at least three sources and provide the full URL in your bibliography. Indicate where you are using your source in the body of your paper, like this (1). <- note: the source goes before the period. List out your sources in your bibliography at the end of your paper: Bibliography 1) source one. 2) source two. 3) source three.
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