Write a formal proposal arguing the benefits of a website (intranet or internet) for your (fictitious) company. Your primary audience will be the company president, Ms. Courtney Blair, who does not see the need for the website. Other members of your audience will probably include the Board of Directors, and other administrators and managers within the company. Although your proposal will be directed solely to Ms. Blair, keep the attitudes and interests of your entire audience in mind.
Just what type of company you’re working for and what type of website you’re proposing will be your choice. I’d like you to have some freedom in your website project.
Note that you are not building the website itself. You are just writing a proposal that your company should have a website.
There are excellent examples of presentation reports in your text.
The website proposal and final presentation will be due on or before April 25.
Presentation should be in the form of a PowerPoint (or other slide) presentation.
Include all the formal elements of the proposal outlined in your textbook with the exception of items you may not need, such as a List of Illustrations, Glossary, or Appendix. While I do not expect (or want!) you to produce a 20-page proposal, try to make your proposal as persuasive, believable, complete, and professional as possible. Your ability to demonstrate that you can write an effective proposal can only enhance your career options.
Your proposal and presentation will be evaluated based on the following criteria:
1. Persuasiveness
2. Content
3. Design
4. Completeness
5. Clarity
6. Organization
7. Creativity
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