Using the video referenced below, your instructor will play the video in class, which discusses “Marketing: Segmentation – Targeting – Positioning”. Upon review of the video, please be prepared for in-class discussions with your instructor and your classmates. Credit for this assignment cannot be issued if students are absent from class.
“Marketing: Segmentation – Targeting – Positioning”
This group assignment is intended to be done on the first class meeting of week 8 to help focus on the Week 8 Final Project Assignment.
Last Completed Projects
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