Write a report based on you looking at the business, analyze the business and make a decision whether to buy it or not. Evaluation of Company & Market Market- link it to a sector – Overview of company – Look at the milestones and follow the timeline – Pulling out key info about the background of the company o Evaluation of company/market o Market size & growth o Financials o Founders & Management o Investment opportunity Asset to liabilities ratio, carryout a financial ratio analysis Info on the company Shareholders – owners 60% – GJP Assoc (VC) 12% (number of shares??) – Richards & Assoc 500 shares- what is the % of ownership?? Build up a picture who own’s what in the business Cover the following – Analyse the market – Define the product offering- link it to competitive environment – Do a SWOT analyse as an analysis tool – Awards for being a good company to work for ? investor perspective- good organisational culture? – Ethical perspective of the company? – Maybe a strong brand- intangible asset? – Quantify? link that to future proposal of new product launch? References and research If using journals make sure they are not older than 3 years old and that they are from a sound source. The journals must be easily accessible as the tutor goes through the references first. Don’t use non-academic or non-peer reviewed sources. Sources need to be credible The Business plan and all the details are in the attached assignment brief I have also attached the Investment Appraisal Techniques Questions to consider. The tutor is goes through the references thoroughly so please make sure that any journals, references etc are accurate and easily accessible
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