(1) REPORT QUESTION: Write a report on how does the global environment impact upon the development of an international marketing strategy and also in the selection of an appropriate market entry approach? Also, how might a firm adapt its international marketing mix to deliver a ‘glocalised’ product or service? **Please use a familiar firm or case study in order to address the question and for the purposes of illustrating your answer. (2) The Report must understand and appreciate the underlying theories of international marketing, Analyse the international marketing implications of the activities of organisations such as the European Union, other regional trading blocs (i.e. NAFTA, ASEAN) and WTO and Demonstrate an ability to formulate and assess international marketing strategies. (3) The Report paper MUST have a good strong introduction, the main body with subheadings. It MUST also have a strong conclusion. References MUST be from academic journals in fully Harvard referencing format. One of the references must be from : Hollensen, S. (2020) Global Marketing. 8th ed. Pearson Education Limited: Harlow.
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