Write a research paper on “the impact of brand image on brand loyalty”.
– the final submission is due in roughly 8 weeks.
– I need a research model based on a set of literature that has been selected by the supervisor. Only the provided literature is to be used to determine a definition/components( the building blocks) of brand image and definition/components of brand loyalty. If you determine, after reviewing the provided literature, that it is not sufficient to provide the required definition, please feel welcome to propose additional resources ( of course any additional resources will have to be discussed and approved by the supervisor)
The attached image is an example (it is not aligned with literature, rather it’s a sample concept for how the model should look like).
– upon approval of the model, I would need a research proposal.
– a survey to feed the model
– (I will collect the data and conduct the statistical analysis), but feel welcome to participate as you see fit.
– Finally the writing of the full dissertation.
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