Write a Strategic Analysis and Development of Mr. Clean (Report)

Write a Strategic Analysis and Development of Mr. Clean (Report)Final Teamwork Project: Strategic Analysis and Development (Report
and Presentation)
Strategic Analysis and Development

Using your experience from the P&G strategic analysis mid-term project, for the final
project please provide a strategic analysis and development report and presentation on
a new/customized product/service (category) from any industry of interest that a company
(could be P&G unit as well) will introduce. The report should contain Introduction with
Executive Summary, Main Framework, and Conclusion. The Main Framework should
contain all the elements:

1. Marketing Mix analysis used to market the selected brand/product category and
information about segmentation, targeting, and positioning strategies.
2. Customer analysis
3. Competitor analysis
4. Market/submarket analysis
5. Environmental and Strategic Analyses (with SWOT analysis)
6. Strategic options (select any two)
7. Value elements and value proposition
8. Offer 3-4 marketing strategy decisions the company should develop and
implement to thrive in this marketplace now and into the future. Focus on
strategic, not tactical, decisions for the company with:
• Any alternative functional and growth strategies
• Any preference for global strategies (if so)

Please prepare 15-20 double-spaced pages with Times New Roman 12 font.

This paper should be the extension of the previous paper, which I have added in the files section of this order.

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