Write an essay that discusses Netflix’s business model and its opportunities and threats in a specific global market. You can select an international market that you have knowledge about (any country that isn’t the United States) and analyze Netflix’s potential of doing business in that country.
Length: 4-5 pages. Use Times New Roman, 12 pt, double spaced. Cite any outside sources used.
Make sure to address the following criteria:
Summarize the business model of Netflix.
Pick a target country. Discuss the opportunities and risks in the target country (they could include political, economic, cultural, or legal systems).
Propose a strategy for how Netflix can adapt to the country.
Use a graph to illustrate the logic of Netflix’s model or an important characteristic of the target country (examples could include GNI, Internet access, etc).
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