Write the Tactics and Implementation portion of your Marketing Plan to address the situation in the case study.

MHACB/506 Competency 2 Assessment and Rubric
Course Title: Ethical Marketing: The New Health Care Economics
Competency Assessment Title: The Marketing Plan – Part B
Total Number of Points: 100
Assignment Directions
Pt. 1 – Goals, Objectives, and Marketing Strategy
Review the Marketing Plan Template and the Case Study.
Write a minimum of 2 pages for the Goals and Objectives, and Marketing Strategy portions of your Marketing Plan to address the situation in the case study.
Cite at least three reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other
sources of similar quality). Format your citations per APA guidelines.
Pt. 2 – Tactics and Implementation
Write the Tactics and Implementation portion of your Marketing Plan to address the situation in the case study.
Cite at least three reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other
sources of similar quality). Format your citations per APA guidelines.

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