social media platform analysis

Background:
As a way to put a spotlight on all the viable social media platforms which we can utilize for marketeering,
you will be profiling the platform you were assigned in class. WHICH IS TINDER ( DATING APP ). Your goal is to very quickly learn as much
as you can about the platform to answer all of the slide prompts below.
Assignment:
• Slide Presentation (minimum 6 pages as outlined below) in PowerPoint or Keynote (pdf from
one of those is ok)
• Live In-Class Solo Presentation of the Slide Presentation, all of which should cover the following:

TITLE SLIDE
• Name of Platform
• Year of Formation
• Logo Graphic
• Mission Statement (if available)

PLATFORM PROFILE
• Text & Graphics:
o General Description of Platform including User Experience/Functionality
o # of Registered Users
§
Any Other Useful or Revealing Stats (i.e. monthly traffic or hourly uploads)
o Ideal User
§
Ideal Marketing Use Cases
o Financial:
§ Annual Earnings
§ Company Value
§ Specify if Owned by a Parent Company and, if so, When Acquired

EARNED MEDIA
• Text & Graphics:
o Owned and Earned Media on Platform
§ User Home Page/Profile
§ Channel Features
§ Marketing Uses

PAID MEDIA
• Text & Graphics:
o Paid Media on Platform
§ Variety of Ad Units (show some significant samples)
§ Targeting Capabilities
§ Analytics/Reporting/Dashboards
§ Marketing Advantages

CASE STUDY
• Text & Graphics:
o Three (3) examples of Excellence in Marketing on the Platform
§ Profile/Homepage/Landing Page
§ Messaging (posts, tweets, etc.)
§ Ad Campaigns

SUMMARY
• Text & Graphics:
o Key Takeaway(s) to Remember About This Platform

Delivery & Grading:
You will be judged on the thoughtfulness, competence, quality of insights and completeness.

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