Describe the types of programing you observed and summarize your findings by drawing some conclusions about the ways in which the media supports social definitions of alcohol/drug use and abuse.

Week 4 Assignment: Media Representations of Drug and Alcohol Use

The purpose of this assignment is to describe and analyze the media’s portrayal of drug and alcohol use.
The media have an important influence on people’s attitudes toward alcohol and other drugs. With this assignment, you are tasked with watching television to determine how drug and alcohol use is presented to viewers. For example, you might note:
The number of males and females in beer commercials
The ways in which sexual images are combined with drinking beer
The extent to which “stars” or athletic figures promote drinking in beer and wine commercials.
When non-prescription drugs like analgesics, diet pills, sleeping aids, etc. are presented in a fashion that encourages the viewer to solve personal problems through the use of a pill.
Areas to pay particular attention:
The extent to which drinking or non-prescription drug use takes place as a “normal” part of daily life. For example, how often people:
are seen drinking or using non-prescription drugs
are offered a drink or non-prescription drugs
have open bars in their homes
drink with a meal
drink and drive
are shown taking pills or other non-prescription drugs
Describe the types of programing you observed and summarize your findings by drawing some conclusions about the ways in which the media supports social definitions of alcohol/drug use and abuse.
Submission Options:
Written Paper:
3-4 pages of written content in addition to a reference page
Papers should be written in correct APA format
Drugs and the Media. UI English. Retrieved from: https://www.youtube.com/watch?v=TfMMGFELw0I&t=15s. License type: CC-BY
Rubric
SOC-200 Week 4 Assignment
SOC-200 Week 4 Assignment
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeObservations
30 pts
Exemplary – Provides a detailed and thorough description of the types of programming observed in the media.
25 pts
Mastery – Provides a detailed description of the types of programming observed in the media.
20 pts
Proficient – Provides a brief description of the types of programming observed in the media.
15 pts
Emerging – Provides an incomplete or vague description of the types of programming observed in the media.
0 pts
Does Not Meet Expectations – Does not provide a description of the types of programming observed in the media.
30 pts
This criterion is linked to a Learning OutcomeSummary and Analysis
30 pts
Exemplary-Assignment contains a detailed and thorough summary of your findings by drawing conclusions about the ways in which the media supports social definitions of alcohol/drug use and abuse. Analysis demonstrates extensive critical thinking and application.
25 pts
Mastery- Assignment contains a detailed summary of your findings by drawing conclusions about the ways in which the media supports social definitions of alcohol/drug use and abuse. Analysis demonstrates critical thinking and application.
20 pts
Proficient-Assignment contains a brief summary of your findings by drawing some conclusions about the ways in which the media supports social definitions of alcohol/drug use and abuse. Analysis demonstrates some critical thinking and application.
15 pts
Emerging- Assignment contains an incomplete summary of your findings with minimal conclusions about the ways in which the media supports social definitions of alcohol/drug use and abuse. Analysis does not demonstrate critical thinking or application.
0 pts
Does Not Meet Expectations-Assignment does not contain a summary of your findings with conclusions about the ways in which the media supports social definitions of alcohol/drug use and abuse.
30 pts
This criterion is linked to a Learning OutcomeUse of APA Format
15 pts
Exemplary -APA format was followed with no errors and accurate reference page and in-text citations are included.
11 pts
Mastery -APA format was followed with 1-3 errors and accurate reference page and in-text citations are included.
7 pts
Proficient -APA format was followed with 4-6 errors and reference page and in-text citations are included.
4 pts
Emerging -APA format was followed with 6+ errors and reference page and some in-text citations are included.
0 pts
Does Not Meet Expectations – APA format was not followed; no reference page was included and/or in-text citations were not included.
15 pts
This criterion is linked to a Learning OutcomeQuality of Writing or Quality of Presentation
15 pts
Exemplary -Paper: The paper is extremely well organized, makes excellent transitions from point to point, no spelling or grammatical errors.
Video/Audio: Comprehensive use of technology is apparent and the presentation is very clear and logical with effective transitions. The narration and timing is clear, concise and engaging to the listener.
11 pts
Mastery -Paper: The paper is generally well organized with relatively smooth transitions from point to point; rare number of spelling and/or grammatical errors.
Video/Audio: Good use of technology is apparent and the presentation is clear and logical with effective transitions. The narration and timing is clear, concise and engaging to the listener.
7 pts
Proficient -Paper: The paper is organized with somewhat smooth transitions from point to point; under 3 spelling and/or grammatical errors.
Video/Audio: Technology is mostly used effectively and the presentation is somewhat clear and logical with some transitions used. The narration and timing is clear and mostly engaging to the listener.
4 pts
Emerging -Paper: The paper is minimally well organized with minimally acceptable transitions from point to point; several spelling and/or grammatical errors.
Video: Technology was used but the overall presentation was difficult to follow and the quality of the audio/video was poor. The narration and timing is somewhat clear and engaging to the listener.
0 pts
Does Not Meet Expectation- Does not have a properly organized paper or video/audio presentation.
15 pts
This criterion is linked to a Learning OutcomeFormatting
10 pts
Exemplary -The paper or presentation completely adheres to the formatting requirements laid out in the instructions.
9 pts
Mastery -The paper or presentation mostly adheres to the formatting requirements with at most one minor lapse (for example, is slightly short in length).
8 pts
Proficient -The paper or presentation somewhat adheres to the formatting requirements with at most one significant lapse.
7 pts
Emerging- The paper or presentation minimally adheres to the formatting requirements.
0 pts
Does Not Meet Expectations-Does not demonstrate any understanding related to the formatting requirements.
10 pts

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