Explain how media conglomerates represent the historical and present ideas of consolidation and convergence? Choose one corporate media conglomerate from the list below:
The Walt Disney Company
NewsCorp
The Washington Post Company
The Tribune Company
NBC/Universal-Comcast
Viacom
Briefly analyze its ownership history and holdings, and the structure and strategy of those holdings (e.g., vertical integration, horizontal integration, or something else):
Trace one of its media properties and analyze how its structure/strategy allows the corporation to maximize this property (e.g., Disney’s acquisition of Marvel), as well as the myriad ways it employs and distributes that property.
Evaluate the role this conglomerate plays in media concentration, and assess whether this concentration benefits or harms the audience and the public interest at large. Explain your assessment.
Your well-written paper should meet the following requirements:
Feel free to use the readings from this or any other module, in addition to incorporating at least two to three scholarly sources not used in this course.
Make your paper 3-4 pages in length, not including the required cover and reference pages.
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|