Prior to completing this assignment, review Chapter 2, section 2.1 in your Constellation textbook and read the article Answer 4 Questions to Get a Great Mission Statement (Links to an external site.) (Hull, 2013), being sure to review this Fortune 500 Mission Statements (Links to an external site.)
Now, turning to IKEA, research and find the company’s mission statement. Then,
1-State how the mission statement provides guidance for the company’s organizational activities.
2-Evaluate the company’s mission statement per each of the four questions posed in the Hull article as well as your assigned readings for the week.
3-Rate the company according to the 5-star rating system used in the Fortune 500 list, stating how many stars would you rate the mission statement. Explain your rationale.
4-Rewrite the mission statement so that it better addresses the four questions and forms a complete mission statement.
Required Resources
Text
Abraham, S. (2012). Strategic management for organizations. Retrieved from https://content.uagc.edu/
Chapter 6: Creating Strategic-Alternative Bundles
Chapter 7: Choosing the Best Strategy/Support
Article
Moore, K. (2011). Porter or Mintzberg: Whose view of strategy is the most relevant today?
(Links to an external site.)
Forbes. Retrieved from http://www.forbes.com/sites/karlmoore/2011/03/28/porter-or-mintzberg-whose-view-of-strategy-is-the-most-relevant-today/
This article compares two points of view to consider which may be the most relevant today and will assist you in your Porter’s Five Forces discussion forum this week.
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(Links to an external site.)
Multimedia
Harvard Business Review. (2008, June 30). The five competitive forces that shape strategy
(Links to an external site.)
[Video file]. Retrieved from https://www.youtube.com/watch?v=mYF2_FBCvXw&feature=player_detailpage
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