Write a strategic report on a company of your choice (I chose Tesla focus on electric engine cars industry. Further, I’d expect to see flawless business, corporate, and international level strategy analysis as well as very relevant issues and recommendations). The primary determinant of your grade will be your intellectual ability to apply topics covered throughout the semester to the firm that you choose. For instance, all else equal, an individual project that includes the firm’s business- and corporate-level strategies will receive a lower grade than another one that includes the firm’s vision & mission, business-level strategy, several types of corporate strategies, and a discussion of how the firm’s top managers and board members may have shaped chosen strategies. All claims must be supported with evidence, which can come from academic sources and/or credible popular press accounts.
For individual assignments, your report should be 10-15 pages long. Submitting a longer report does not necessarily mean that you have done a better job and is not encouraged at all. 12pts, Times New Roman, double-spaced fonts must be used as well as the standard margins in Word.
Individual assignment guideline:
However, as other available sources, you can always use: www.finance.yahoo.com & www.google.com/finance to access all the required information.
These are topics that you need to include in your report:
1- A brief overview (1-page Max)
2- Business model analysis
– What do we know about this company’s customer value proposition?
– What’s this company profit formula? (see page 5)
3- Internal and external analysis
– What are the strengths and weaknesses?
o Analyze the value-chain of this company
o Run VRIN (RBV) Test (see page 67)
– What are the opportunities and threats?
o Conduct Porter’s 5 forces analysis
o Conduct PESTEL analysis
o (Bonus-optional) What does the strategic groups map of this industry look like? (include the map in your appendix)
4- Financial analysis (last 3-5 years)
– Analyze the most important financial ratios of this company. Did the financial performance of this company improve, weaken, or remain about the same over the last 3-5 years?
5- Business level/corporate level/ international strategy analysis
– Business level:
o What is this company’s business level strategy (use Porter’s 5 generic strategies)? Justify your answer using relevant arguments. Include the efficiency frontier of the industry in your appendix.
– Corporate level:
o What does the 9-cell matrix of this company (the parent of this company) look like? (include the 9-cell matrix in your appendix).
o What do you think about the overall success of their corporate-level strategy? Is their corporate level strategy creating share-holder value? Does the corporate level strategy pass all the relevant tests? Why?
– International level:
o What do we know about this company’s international presence?
o What is their overall strategic option for competing internationally? (see page 143)
o What options have they implemented for entering foreign markets? (see page 138)
6- Strategic management related issues
– Based on your strategic management analysis, what are the main issues this company is facing?
7- Recommendations
– Justify your recommendation using strategic management concepts and theories.
Finally, yet importantly, your report should be 10-15 pages long. Submitting a longer report does not necessarily mean that you have done a better job and is not encouraged at all. Thus, please avoid reporting day to day activities of the company (e.g., product description, unrelated news, marketing campaigns, history, etc.) and focus on analyzing the company’s strategic decisions and try your best to apply strategic management theories, tools, and terminology.
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|